Sour Taste For Brits As Denmark Bans Marmite

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Marmite

Sour Taste For Brits As Denmark Bans Marmite

Alex Rossi, Europe correspondent

The Danish authorities accept affronted abuse amidst Britons by acclimation their shops to booty Marmite off the shelves.

Marmite trades on the notion that you "love it or hate it"

The yeast extract spread falls foul of laws prohibiting the sale of foodstuffs fortified with vitamins.
Importers have also been told they will no longer be able to bring the black stuff into the country.
The ban is part of a law which was introduced in 2004.
It is not clear why Marmite escaped then, but it has now come under the microscopic eye of the Danish Veterinary and Food Administration.

The ban is ridiculous and it has really annoyed me and my British mates living here.

Briton living in Denmark

Other famous stalwarts of the kitchen cupboard that have been banned include Horlicks, Farley’s Rusks and the Australian yeast extract Vegemite.
Marmite is thought of with affection by many Brits and is something of a comfort luxury food for expats abroad.
The mixture was originally a by-product from the brewing of beer and was invented at the beginning of the last century.
Britons in Denmark have reacted angrily and see the move as a personal attack on them and their way of life.

The British spread was originally a by-product from brewing beer

Businessman Derek Morris who lives in Copenhagen told Sky News that, as a joke, he had considered divorcing his Danish wife in retaliation for the ban.
"It is not really that serious," he added.
"The ban is ridiculous though, and it has really annoyed me and my British mates living here.
"There is not much we can do except organise Marmite runs back to the UK."
Marmite is a divisive product and even trades on the notion that you either "love it, or hate it".
The Danish government it seems does not love it, and will not be changing its mind.
Marmite avalanche abhorrent of a law from 2004 banning foods with added vitamins

The ban has larboard a bad aftertaste on Twitter, with abounding users suggesting that the UK should acknowledge by banning Lego, Carlsberg and Danish Bacon.

Outside the expat community, the ban has had little impact.

Not abounding Danes had alike heard of Marmite.

Marketing Director, Ole Sahlholt, from Espergaerde which is a baby boondocks arctic of the Danish basic said it was not "a big deal".

"Danish bodies do not eat it abundant so the government can do what it wants back it comes to Marmite."

Denmark's Food Ministry has so far banned to be fatigued on the controversy.

The 2004 legislation was originally alien to assure consumers from overdosing on too abounding vitamins and nutrients.

Tags: Marmite

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